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Top of Mind Awareness Matters
Top of Mind Awareness Matters

There has been an explosion of digital marketing tools in the modern business landscape. These tools even come with fancy applications that allow you to keep track of all the progress that you’re may be making with your marketing efforts. But with all the fancy numbers and data that these modern tools throw at you, […]

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5 Forces of Competition
5 Forces of Competition

Business is primarily about adding value and making profits. Knowing about the general competitive forces that will shape the industry dynamics and your competition in particular is, therefore, of utmost importance for every business at the strategic level. This will provide you with insights on the level of competition in your industry. This knowledge allows […]

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