Why I Recommend My 60-Day Business Goals Technique

Almost all my clients are busy functional medicine practitioners that are juggling a lot of different priorities in their lives. Time management and goals management is a challenge for them. With a few tweaks to their schedule and goal setting we can help you be more efficient and get better results from your planning.

As an Architect of Abundance,  I seek to develop extraordinary methods that increase efficiency and effectiveness of young business leaders and make them beat the competition.

One of these effective methods is what I call the ‘60-day business goals technique’, and we’ll talk a little about it in this piece.

A Bit about Goal-setting

Goals are, simply put, the things you aim to achieve. These may be personal, financial, professional, etc. However, setting goals that work is tricky business. You can’t just set a goal to make a million dollars in the next three months when you’ve never realistically made a thousand in a month before.

There aren’t enough words in the world to show you exactly how important goal-setting can be for business leaders, but, like any other business process, it needs learning. Whenever a client’s having trouble with their business, one of the first things I ask them about is their goals and how they set these goals.

60-Day Business Goals Technique

The 60-day business goals technique is among my favorite coaching exercises. It’s, in fact, more like a principle – something I teach my clients, show them how it’s done, and help them adopt it like a mantra.

The 60-day business goals technique brings all the elements of a good goal-setting strategy together. It focuses on being realistic, using specific details, comprising long- and short-term objectives, and forward-looking (I talk about these factors in a bit of detail as the benefits below).


Like I said a moment ago, the 60-day business goals technique consists of focusing on four particular factors of planning.

  1. Realistic: Being realistic in goal-setting is a crucial factor of success. It’s like what I said about making a million dollars in a quarter earlier. Be bold but don’t be naive.
  2. Specific: You’ll win a race only if you know which one you’re in. When setting goals, instead of going for “Let’s deliver this email to as many customers as we can,” say “Let’s deliver this email to 1,000 customers by Friday.”
  3. Divided: Smart goals are always divided. When you want to take a road trip from Denver to San Francisco, you don’t just drive up to San Fran without a break, you break down the journey into all the major towns you’ll hit on the way. Breaking down big goals into small objectives makes them achievable and helps you gauge your progress regularly.
  4. Confident: Being confident in setting goals means having faith in yourself and your goals. Self-doubt and confusion kills goals. Be confident and stay focused on your day-to-day and 60-day goals.

The 60-day business goals technique is one of many methods I developed and speak about in my book, The Profit Faucet®. Let me know what you think about the technique and the book.